The AI search glossary.

Plain English. No jargon. The terms your competitors are using in their decks.

• AI Visibility — How often AI search engines like ChatGPT and Perplexity name your business when someone asks for a local service provider. The new measureme...
• AI Search SEO — The practice of optimizing a website so that large language models cite it when answering local service questions. Replaces classic SEO for ...
• Generative Engine Optimization (GEO) — The discipline of structuring content, schema, and citations so that AI engines surface your business in generated answers. The successor to...
• LLM Citation — When a large language model (ChatGPT, Claude, Gemini, Perplexity) names your business as a source or recommendation in its generated respons...
• AI Overview — Google's AI-generated answer block at the top of search results. Replaces 10 blue links for over 30% of local service queries....
• ChatGPT Citation — When OpenAI's ChatGPT names your business when responding to a query. The most common AI engine citation surface today....
• Perplexity Citation — When Perplexity names your business in an answer. Perplexity citations are explicit URLs, which makes them easier to attribute than ChatGPT....
• Schema Markup — Structured data (JSON-LD or microdata) added to a webpage that tells AI engines what the page is about. Required for AI engines to understan...
• Embed Badge — A small image hosted on your website that displays your current AI Visibility Score. Each embed creates a backlink and a citation surface AI...
• Trade Visibility Index — Mentioned's published benchmark of how trade contractors score on AI visibility. Median is 14/100. Top 6% score above 60....

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