You appear in only 22.2% of AI homeowner searches for FLOORING in Leominster. 77.8% of the time, The Home Depot, Lowe's Home Improvement, and Leominster Hardwood Floors are getting those calls. This is what we fix.
Not a simulation. We asked the engines what a Leominster homeowner would ask, and this is exactly what came back. Phillips Floor Company was missing from 7 of 9 answers shown. Every one of those is a call that went to the highlighted competitor instead.
Competitors highlighted in orange. Your business in teal, when it appears.
Before answering, the engines read these exact websites. This is the real citation backbone for flooring in Leominster — if your business is not present and consistent on these sources, the engines have nothing to recommend. This list is the to-do list.
Copy-paste JSON-LD schema built for Phillips Floor Company, the directories AI actually read for you, and your 7-step playbook. Everything you need to start climbing today.
Open my Fix Kit →10 homeowner questions × 3 AI engines = 30 measurement points. Red = invisible. Yellow = partial. Green = cited.
Citation score across all AI engines, last 10 weeks. You vs industry average vs top FLOORING competitor in Leominster.
Real per-engine numbers from this audit. Each engine weights schema, citations, and review signal differently. Fight the lowest-scoring engine first.
| Engine | Score | Citation rate | Avg position | |
|---|---|---|---|---|
| ChatGPT | 0.0 /100 | 0 of 3 prompts | Not cited | |
| Perplexity | 66.7 /100 | 2 of 3 prompts | #2 | |
| Claude | 0.0 /100 | 0 of 0 prompts | — | |
| Gemini | 0.0 /100 | 0 of 3 prompts | Not cited |
Built from this audit's actual numbers. Ranked by revenue impact. Step 1 is the highest-leverage move you can make this week.
Each row is a real homeowner query. FLOORING Leominster. Real AI response. Real competitor getting the call.
| Question | Winning competitor | Their position | You |
|---|---|---|---|
| #1 "Best flooring company in Leominster" | Leominster Hardwood Floors | Position #1 | You: not cited |
| #2 "Affordable flooring service Leominster" | F.W. Webb Company | Position #3 | You: not cited |
| #3 "Emergency flooring service Leominster" | The Home Depot | Position #1 | You: not cited |
| #4 "Top rated flooring contractor Leominster" | Chamberlain Floor Covering | Position #1 | You: not cited |
| #5 "Best flooring near Leominster" | Leominster Hardwood Floors | Position #3 | You: not cited |
| #6 "Trusted flooring pros Leominster" | The Home Depot | Position #3 | You: not cited |
| #7 "flooring service who to call Leominster" | Lowe's Home Improvement | Position #1 | You: not cited |
| #8 "Local flooring experts Leominster" | The Home Depot | Position #2 | You: not cited |
| #9 "Highly rated flooring Leominster" | F.W. Webb Company | Position #1 | You: not cited |
| #10 "flooring near me Leominster" | Lowe's Home Improvement | Position #1 | You: not cited |
Where you rank against FLOORING competitors in Leominster. Score is composite across all AI engines.
| Rank | Score | Mentioned Score | |
|---|---|---|---|
| #1 Phillips Floor Company YOU | 59 | 2 cites | |
| #2 The Home Depot | 37.5 | 2 cites | |
| #3 Lowe's Home Improvement | 31.2 | 2 cites | |
| #4 Chamberlain Floor Covering | 31.2 | 1 cites | |
| #5 Leominster Hardwood Floors | 27.9 | 2 cites | |
| #6 F.W. Webb Company | 26.0 | 1 cites |
Four things AI engines check when a homeowner asks for flooring service. You're failing on the ones that matter most.
In 30 AI homeowner queries, your business was cited 2 times. Industry top performers: 15-25.
When AI does mention you, is the phone number, address, and hours correct? Or is it sending homeowners to a wrong number?
How dominant your competitors are in the AI answer slot. The lower this is, the more concentrated the market.
AI engines need JSON-LD schema, GBP completeness, and consistent NAP across 30+ data sources to trust you. Most contractors have none of this.
Different engines reward different signals. Spending time on the wrong one is how most operators waste a quarter.
Four mechanisms running every week. Proprietary method. Same protocol used to lift scores 30-50 points in 45-60 days.
Based on 240 AI homeowner searches/mo for flooring in Leominster, average ticket $800, 2.5% close rate. Your real audit pulls actual local search volume.
If Mentioned gets you ONE extra service call per month from AI search, here's the return.
Conservative math uses 4 jobs/mo — the floor most flooring operators hit by month 3. Many do double that.
31% of homeowners now ask ChatGPT, Perplexity, or Gemini for local service recommendations. That number is projected to hit 60%+ by 2027 (Pew, McKinsey). Google's market share for local "best [trade] near me" queries has dropped 14 points in 18 months.
Local businesses spent the last 20 years optimizing for Google. Now they need to optimize for AI — and almost none of them have. Mentioned is the layer between local service operators and the AI engines that homeowners use to find them. Same role Yext played for Google search.
Every audit feeds public rankings. Operators climb. Homeowners discover. The category gets transparent.
When Mentioned subscribers move up, the public leaderboard reflects it. SEO + LLM citation flywheel.
Every penny back. No clawback. No "but you have to keep paying." If the mechanism doesn't work for you, we eat the cost. That's how confident we are.
I'll walk you through your real Mentioned Score, show you the gap to top quartile, and answer the "yeah but does this work for [my trade]" question on the call. No sales pitch. 15 minutes.
Enter your business. Mentioned runs the full audit in 90 seconds and emails you the report. No card, no commitment.