Semrush AI Visibility Toolkit is built for enterprise marketing teams at consumer brands. Mentioned is built for the operator. Different buyer, different product. Here’s the table.
Semrush is a 47-feature platform with AI visibility as one of them. If you don't already live in Semrush, the learning curve to extract value is 4-6 weeks. Mentioned does one thing — measure AI visibility for local service businesses — and ships you the fix in 20 seconds. Specialization beats bundling every time when you have one specific job to get done.
| What you're paying for | Semrush AI Visibility Toolkit | Mentioned |
|---|---|---|
| Free, no card, no email | YES | YES |
| Self-serve signup | YES | YES |
| Time to your first score | Requires Semrush platform familiarity | 20 seconds |
| Entry price | $99/mo (standalone toolkit) | $0 audit, $497/mo to track |
| Trade-specific schema + playbook | NO | YES |
| Auto-extracts your top competitor | Manual setup | YES |
| 7-step fix, ranked by impact | Generic SEO recommendations | YES |
| Embed badge (compounding backlink) | NO | YES |
| Shareable PNG report | NO | YES |
| Engines tracked | 5 engines | 2 (ChatGPT + Perplexity) |
| Built for | SEO professionals already using Semrush for organic search | Owners of HVAC, plumbing, electrical, roofing shops |
SEO professionals who already pay for Semrush and want to add AI tracking as a feature inside the platform they already know.
You run a shop. You don’t have a marketing team. You want to see, today, whether ChatGPT names your business when a homeowner in your city asks for the best contractor. If it doesn’t, you want the 7 fixes in operator language. That’s the product.
Pricing + features pulled from semrush.com as of May 2026. They may have changed. See an error? hello@mentionedinai.com — we’ll fix it inside 24h.